Refresh Your Living Space This Spring

Make those real estate marketing postcards work for your business by incorporating helpful tips for homeowners and renters. Spring brings renewal with it as the temperatures rise and plants grow. Take advantage of this by offering tips to help busy people freshen up their indoor spaces.

Color Pop
Ditch the dull colors of winter and add some fun hues. Bring on the yellows and oranges of the sun, capture the vibrant pinks, reds, blues and purples of the flowers or embrace the greens of spring foliage. Choose a bold shade or softer to suit your personality. Accent the pops of color with scents of the season.

Natural Light
Now that the sun stays out longer, it’s time to embrace that natural light. The streaming light through the windows is a natural mood lifter. So, open those curtains, blinds and shades and let the light shine in.

Grow Plants
Capture the growth of the season by planting your own garden or potting some plants. Situate those pots on the porch to enjoy while you bask in the beauty of the warmer days. A bouquet of flowers on a table can instantly brighten a room. Not interested in real plants, no problem. Get all the beauty of plants without the hassle using fake greenery.

Nature Inspiration
There are plenty of lightweight materials from nature ready to inspire your décor. Earthy materials bring nature right into your home. Cotton curtains let light filter in while wicker and wood grain furniture provides comfortable seating.

Furniture Change
Now is the time to bring out those lighter colored pieces of furniture. The lighter hues make those pops of cheery color stand out all the more. The lightweight materials invite you to enjoy the comfort of the couch cushions without the heat.

Grow your business with real estate marketing postcards that are beneficial to your target audience. While you’re thinking of your audience, it may be time for your own home refresh.

4 Innovative Ways to Market Real Estate

If your real estate marketing tactics feel stale, consider changing things up a bit. Use the power of the digital age with creative touches to tried and true methods. Here are some innovative ways to connect with current and future clients.

Virtual Tour

Enhance your real estate listings with colorful photographs and a virtual tour. Prospective buyers get an opportunity to view the home before setting foot on the premises. You save time for you and your client by using the power of video.

Postcards

Postcards let you reach a wide audience beyond your current listings. Get creative by including recipes or helpful tips and tricks on the back. Don’t forget to have a specific contact number to track the results.

Social Media

Social media isn’t only a place to stay connected with your community. Placing social media links on your real estate listings let’s buyers and clients share the listings. The home automatically gets more views.

Website

Harness the power of your website. Ideally, each page should have your contact information. Easy navigation, a call to action and a blog can all make your website more effective.

Changing up your real estate marketing can boost your results. Sendsations offers real estate postcards tailored to your brand and style. Craft one to engage the interest of the recipient, so they look for other ways to connect.

Mistakes Realtors Make When Farming

Real estate farming refers to the practice of honing in on a specific market area to create leads and then sales in the real estate market. Sounds easy enough, but many realtors make mistakes along the way. Here are a few to keep in mind and avoid, going forward.

1. Bad Timing

As in any other field, marketing in real estate can have its own hiccups. However, you want to avoid things like sending marketing pamphlets and postcards to a client you just closed with saying, “It’s a great time to sell!” Segment your marketing contacts to prevent this from happening.

2. Farming Too Large of an Area

Having a farming area that’s too large can make it more difficult to segment your marketing leads and create special campaigns for each segment. Don’t shoot arrows blindly in the dark, hoping to reach a target. Narrow down your market segment.

3. Incompatible Farm Area

It’s important to choose a farm area you are most competent in. For example, study after study reiterates millennials are now dominating the real estate market. However, if you’re not accustomed to working with millennials and don’t understand their quirks, it’s best to target the demographics you do know and understand well, as they will be easier to sell to.

Real estate farming is an important part of generating leads and sales in the real estate business, but if not done correctly, it can cost you. Avoid these three mistakes and you should see your sales improve over time.

Use Real Estate Mailing to Your Advantage

Real estate agents and brokers must market themselves to be seen and attract new leads. There are many marketing strategies out there to achieve your goals. Real estate direct mail is still a go-to method for reaching out into the community and helping generate leads. Sendsations offers high-quality postcards to aid in your campaigns for single-use and year long monthly send-outs.

Direct Mail Tips

Direct mail can increase your exposure over the long-term, bringing in new clients and expanding your market share. Some tips to make sure you are getting the most out of your real estate direct mail include:

• Correctly Time Mail
• Consider a Digest
• Choose the Ideal Frequency
• Don’t Crowd the Postcard
• Catch the Eye of Your Audience
• Follow Up
• Target Your Ideal Audience
• Be Consistent

Market Yourself Well

Sendsations customizes the look you want and need to get the most out of your real estate direct mail. We know how to use the small space to maximize the postcard to your advantage. The most important items on your postcard are who you are, what you do and how they can reach you. Our proven cards and campaigns can take your real estate business to the next level as part of your long-term marketing strategy.

Tips for Real Estate Farming Postcard Campaigns

Your real estate business can leap ahead of the competition with the right local marketing campaign. Planning and executing geographic farming campaigns can be a worthwhile investment of time and money. Here are some simple steps to creating an effective real estate farming campaign.

Develop a Plan

The first step you can take to create your marketing campaign is to develop a plan which can either cover a single mailing or a comprehensive campaign which you complete over time. It might be better to think long-term and create a series of postcard mailings which can make you more memorable to recipients. Your marketing campaign should consider who you are reaching and why they might want the services you offer.

Create a Theme

Effective geographic farming campaigns can attract new clients because they feel a connection with you and your business. What can benefit or interest your desired clients? Would they prefer a list comparable homes for sale or a recipe which reminds them of their childhood? Many themes can work in many areas, but some might be more attractive to certain market segments. Carrying a theme over for a longer campaign can boost your brand awareness even more.

Offer an Incentive

Who doesn’t love a gift? Offering a promotional item for listing with you or a free guide on home and garden tips to sign up for your email list can prompt recipients to contact you. Some other incentives you could offer that might appeal to recipients can include webinar invitations, open house invitations, printables like tracking sheets or calendars, or free consultations.

In each geographic farming postcard, a concise and clear call to action can lead recipients to visit your website or contact you. You should include the best ways to contact you, including a phone number, business address, website address, and social media links. If you can create an intriguing and continuous theme through multiple postcards, recipients can remember you when they want to sell their homes.

Rules for Effective Postcard Marketing

When it comes to postcard marketing, there is a right way and a wrong way to do things. While postcards are a great way to draw in new real estate clients, if you don’t follow the rules, there is a very real chance that your efforts will be fruitless. To increase the likelihood of the success of your postcard campaign, keep the following rules in mind:

Choose an Effective Design

You can spend thousands of dollars on postcards and postage, but if your design doesn’t capture your intended audience’s attention, there is the very real possibility that your postcards will end up in the trash instead of on refrigerators. A vibrant and creative design such as those offered by Sendsations will go a long way to capturing new leads and generating responses. While vibrant is good, you want to make sure that your design is not too busy or cluttered with information, as this will only confuse the potential customer. Try to use both sides of the postcard if your budget allows, and to include information that will hook their interest.

Identify Your Goals

It’s difficult to create a successful postcard marketing campaign without a goal in mind. Do you want to find new listings or sell homes you’ve already been contracted to sell? Are you just trying to generate interest in your firm and build up your clientele, or are you looking to work with first time home buyers? Your ultimate goal will dictate what type of information and imagery you put on your mailer.

Don’t Forget a CTA

One of the biggest mistakes that realtors make with both their online and offline marketing campaigns is failing to include a call-to-action. You may do everything right, including using eye-catching images and targeting the right people, but if you fail to include your contact information, all your efforts will have been for naught. Include a CTA on the front and back of your postcard to guarantee that if potential clients want to call you, they can.

Postcard marketing can be extremely effective for realtors. However, if you fail to use an effective design, don’t identify your goals and forget a CTA, you may be disappointed. To ensure the greatest success, work with a company like Sendsations.

Increase Your Clients With Postcards

One of the most important factors that contributes to real estate success is the amount of clients and listings that you are able to bring in. This means that marketing, while it may not seem directly related to Real Estate, is probably the second most important part of being a real estate agent next to doing a good job for your client. If you are looking for an effective way to increase your volume of clients and get more listings, read on to find out how real estate postcards can work for you.

If you want people to remember your name and your face, you will have to remind them. Doing a good job is simply not enough. While word of mouth can be a powerful advertisement, potential clients will be much more likely to contact you if they receive a high quality postcard with your essential information on it. Real estate postcards are especially effective because they can be distributed to past clients monthly with your contact information and an update. You’ll be surprised how your sales can increase by simply reminding clients once a month and reinforcing their memory. Agents have reported receiving at least one new listing per month of sending postcards, as well as the majority of their closings coming from mailing list clients who received postcards.

The human memory is fallible and doesn’t like to remember things that it doesn’t need to. Even though it is capable, anyone who has studied a language will tell you that vocabulary is impossible to learn without repeated and consistent practice. Unfortunately this means that phone numbers, email addresses, even names and faces can fade from memory if they aren’t encountered frequently. This is why real estate postcards are so effective. By providing your clients with monthly reminders, you will be more likely to receive repeat calls and listings, which means a more successful business.