Sales professionals within the ReMax family are held to the highest standards, and thus must run their real estate agencies according to specifications. For example, publicity must be done in a precise, tasteful, and deliberate way. Signage follows company protocols, and mailings have to be created by a company that has been approved to produce and distribute ReMax postcards. These companies have been screened and have proven that they deliver excellent results.
Certain postcard manufacturers offer many special services to ReMax employees, such as free design setup, free UV coating to protect paper, and free management of online client and farming lists. These services all save realtors time, energy, and money. Mailing companies have a plethora of creative and eye-catching templates to choose from; ReMax agents can enhance their levels of success with potential clients by investing in a postcard campaign that will benefit or entertain recipients, instead of just providing a name and phone number. Such promotional material may include activities, recipes, guides, photographs, stories, or poetry.
Although they operate under the umbrella company, ReMax agents still work independently, and thus must publicize themselves as often and as strategically as possible. Many companies that supply ReMax postcards recommend a twelve month mailing enterprise. Research shows that a one-time mailing is not memorable to a community or an individual. Instead, a steady supply of advertising will help customers establish a connection with the realtor. After all, clients may already know the name ReMax, but they must still trust their local agent before listing their house with him or her.
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