Most people don’t spend hours of every day scouring the MLS website to check the prices of recently
sold homes, but that doesn’t mean they’re not interested, especially when it comes to the homes in
their neighborhood. Just Sold realtor postcards are direct mail that works and is sure to be read.
Sure, you can use the copy machine at your office to run off a few hundred fliers showing all your
listings. It costs next to nothing to make the copies. But do you have the time to create a compelling
flier, and do you want to spend even more time going door to door, dropping something off that’s going
to go straight into the recycling bin, assuming it doesn’t fly away first?
If you don’t have an in-house design team at the ready, using the resources of a trusted company that specializes in Just Sold realtor postcards and can even take care of the mailing. Direct mail, with
compelling graphics, relevant information and beautiful images of recently sold homes makes a much
bigger impact and is surprisingly cost effective.
Having a stack of Just Sold cards at a new client meeting is visual proof of your success in the
marketplace. They let prospective sellers know that you can get the job done, give them easily
accessible information about home prices in the area, and show how committed you are to your clients.
It also helps them visualize their house on that Just Sold card.
Research from the National Association of Realtors shows that consistent mailing, at least twelve times a
year, is three times more effective than mailings that go out fewer than eight times a year. Keep your
content fresh by sending out Just Sold cards a few times per year and mix it up with other kinds of
mailings, such as recipe cards or home and garden tips.
Just Sold Realtor Postcards are an essential component of a successful marketing campaign. By using
ready-made templates and letting someone else do the mailing, you can focus on building your business.
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