Thursday, April 30, 2020

Refresh Your Living Space This Spring



Make those real estate marketing postcards work for your business by incorporating helpful tips for homeowners and renters. Spring brings renewal with it as the temperatures rise and plants grow. Take advantage of this by offering tips to help busy people freshen up their indoor spaces.

Color Pop
Ditch the dull colors of winter and add some fun hues. Bring on the yellows and oranges of the sun, capture the vibrant pinks, reds, blues and purples of the flowers or embrace the greens of spring foliage. Choose a bold shade or softer to suit your personality. Accent the pops of color with scents of the season.

Natural Light
Now that the sun stays out longer, it’s time to embrace that natural light. The streaming light through the windows is a natural mood lifter. So, open those curtains, blinds and shades and let the light shine in.

Grow Plants
Capture the growth of the season by planting your own garden or potting some plants. Situate those pots on the porch to enjoy while you bask in the beauty of the warmer days. A bouquet of flowers on a table can instantly brighten a room. Not interested in real plants, no problem. Get all the beauty of plants without the hassle using fake greenery.

Nature Inspiration
There are plenty of lightweight materials from nature ready to inspire your décor. Earthy materials bring nature right into your home. Cotton curtains let light filter in while wicker and wood grain furniture provides comfortable seating.

Furniture Change
Now is the time to bring out those lighter colored pieces of furniture. The lighter hues make those pops of cheery color stand out all the more. The lightweight materials invite you to enjoy the comfort of the couch cushions without the heat.

Grow your business with real estate marketing postcards that are beneficial to your target audience. While you’re thinking of your audience, it may be time for your own home refresh.

Friday, February 15, 2019

4 Innovative Ways to Market Real Estate



If your real estate marketing tactics feel stale, consider changing things up a bit. Use the power of the digital age with creative touches to tried and true methods. Here are some innovative ways to connect with current and future clients.

Virtual Tour

Enhance your real estate listings with colorful photographs and a virtual tour. Prospective buyers get an opportunity to view the home before setting foot on the premises. You save time for you and your client by using the power of video.

Postcards

Postcards let you reach a wide audience beyond your current listings. Get creative by including recipes or helpful tips and tricks on the back. Don’t forget to have a specific contact number to track the results.

Social Media

Social media isn’t only a place to stay connected with your community. Placing social media links on your real estate listings let’s buyers and clients share the listings. The home automatically gets more views.

Website

Harness the power of your website. Ideally, each page should have your contact information. Easy navigation, a call to action and a blog can all make your website more effective.

Changing up your real estate marketing can boost your results. Sendsations offers real estate postcards tailored to your brand and style. Craft one to engage the interest of the recipient, so they look for other ways to connect.

Wednesday, January 23, 2019

Mistakes Realtors Make When Farming



Real estate farming refers to the practice of honing in on a specific market area to create leads and then sales in the real estate market. Sounds easy enough, but many realtors make mistakes along the way. Here are a few to keep in mind and avoid, going forward.

1. Bad Timing

As in any other field, marketing in real estate can have its own hiccups. However, you want to avoid things like sending marketing pamphlets and postcards to a client you just closed with saying, “It’s a great time to sell!” Segment your marketing contacts to prevent this from happening.

2. Farming Too Large of an Area

Having a farming area that’s too large can make it more difficult to segment your marketing leads and create special campaigns for each segment. Don’t shoot arrows blindly in the dark, hoping to reach a target. Narrow down your market segment.

3. Incompatible Farm Area

It’s important to choose a farm area you are most competent in. For example, study after study reiterates millennials are now dominating the real estate market. However, if you’re not accustomed to working with millennials and don’t understand their quirks, it’s best to target the demographics you do know and understand well, as they will be easier to sell to.

Real estate farming is an important part of generating leads and sales in the real estate business, but if not done correctly, it can cost you. Avoid these three mistakes and you should see your sales improve over time.

Thursday, September 20, 2018

Use Real Estate Mailing to Your Advantage





Real estate agents and brokers must market themselves to be seen and attract new leads. There are many marketing strategies out there to achieve your goals. Real estate direct mail is still a go-to method for reaching out into the community and helping generate leads. Sendsations offers high-quality postcards to aid in your campaigns for single-use and year long monthly send-outs.

Direct Mail Tips


Direct mail can increase your exposure over the long-term, bringing in new clients and expanding your market share. Some tips to make sure you are getting the most out of your real estate direct mail include:

  • Correctly Time Mail
  • Consider a Digest
  • Choose the Ideal Frequency
  • Don’t Crowd the Postcard
  • Catch the Eye of Your Audience
  • Follow Up
  • Target Your Ideal Audience
  • Be Consistent

Market Yourself Well


Sendsations customizes the look you want and need to get the most out of your real estate direct mail. We know how to use the small space to maximize the postcard to your advantage. The most important items on your postcard are who you are, what you do and how they can reach you. Our proven cards and campaigns can take your real estate business to the next level as part of your long-term marketing strategy.

Thursday, December 28, 2017

Tips for Real Estate Farming Postcard Campaigns


Your real estate business can leap ahead of the competition with the right local marketing campaign. Planning and executing geographic farming campaigns can be a worthwhile investment of time and money. Here are some simple steps to creating an effective real estate farming campaign.

Develop a Plan

The first step you can take to create your marketing campaign is to develop a plan which can either cover a single mailing or a comprehensive campaign which you complete over time. It might be better to think long-term and create a series of postcard mailings which can make you more memorable to recipients. Your marketing campaign should consider who you are reaching and why they might want the services you offer.

Create a Theme

Effective geographic farming campaigns can attract new clients because they feel a connection with you and your business. What can benefit or interest your desired clients? Would they prefer a list comparable homes for sale or a recipe which reminds them of their childhood? Many themes can work in many areas, but some might be more attractive to certain market segments. Carrying a theme over for a longer campaign can boost your brand awareness even more.

Offer an Incentive

Who doesn’t love a gift? Offering a promotional item for listing with you or a free guide on home and garden tips to sign up for your email list can prompt recipients to contact you. Some other incentives you could offer that might appeal to recipients can include webinar invitations, open house invitations, printables like tracking sheets or calendars, or free consultations.

In each geographic farming postcard, a concise and clear call to action can lead recipients to visit your website or contact you. You should include the best ways to contact you, including a phone number, business address, website address, and social media links. If you can create an intriguing and continuous theme through multiple postcards, recipients can remember you when they want to sell their homes.

Friday, December 8, 2017

Rules for Effective Postcard Marketing

When it comes to postcard marketing, there is a right way and a wrong way to do things. While postcards are a great way to draw in new real estate clients, if you don’t follow the rules, there is a very real chance that your efforts will be fruitless. To increase the likelihood of the success of your postcard campaign, keep the following rules in mind:

Choose an Effective Design

You can spend thousands of dollars on postcards and postage, but if your design doesn’t capture your intended audience’s attention, there is the very real possibility that your postcards will end up in the trash instead of on refrigerators. A vibrant and creative design such as those offered by Sendsations will go a long way to capturing new leads and generating responses. While vibrant is good, you want to make sure that your design is not too busy or cluttered with information, as this will only confuse the potential customer. Try to use both sides of the postcard if your budget allows, and to include information that will hook their interest.

Identify Your Goals

It’s difficult to create a successful postcard marketing campaign without a goal in mind. Do you want to find new listings or sell homes you’ve already been contracted to sell? Are you just trying to generate interest in your firm and build up your clientele, or are you looking to work with first time home buyers? Your ultimate goal will dictate what type of information and imagery you put on your mailer.

Don’t Forget a CTA

One of the biggest mistakes that realtors make with both their online and offline marketing campaigns is failing to include a call-to-action. You may do everything right, including using eye-catching images and targeting the right people, but if you fail to include your contact information, all your efforts will have been for naught. Include a CTA on the front and back of your postcard to guarantee that if potential clients want to call you, they can.

Postcard marketing can be extremely effective for realtors. However, if you fail to use an effective design, don’t identify your goals and forget a CTA, you may be disappointed. To ensure the greatest success, work with a company like Sendsations.

Thursday, October 26, 2017

Increase Your Clients With Postcards

One of the most important factors that contributes to real estate success is the amount of clients and listings that you are able to bring in. This means that marketing, while it may not seem directly related to Real Estate, is probably the second most important part of being a real estate agent next to doing a good job for your client. If you are looking for an effective way to increase your volume of clients and get more listings, read on to find out how real estate postcards can work for you.

If you want people to remember your name and your face, you will have to remind them. Doing a good job is simply not enough. While word of mouth can be a powerful advertisement, potential clients will be much more likely to contact you if they receive a high quality postcard with your essential information on it. Real estate postcards are especially effective because they can be distributed to past clients monthly with your contact information and an update. You’ll be surprised how your sales can increase by simply reminding clients once a month and reinforcing their memory. Agents have reported receiving at least one new listing per month of sending postcards, as well as the majority of their closings coming from mailing list clients who received postcards.

The human memory is fallible and doesn’t like to remember things that it doesn’t need to. Even though it is capable, anyone who has studied a language will tell you that vocabulary is impossible to learn without repeated and consistent practice. Unfortunately this means that phone numbers, email addresses, even names and faces can fade from memory if they aren’t encountered frequently. This is why real estate postcards are so effective. By providing your clients with monthly reminders, you will be more likely to receive repeat calls and listings, which means a more successful business.

Thursday, April 27, 2017

Refinancing Postcards: Let Your Clients Know They Have Options



Many people do not officially own their homes. Instead, they may have received a loan to help them afford the upfront cost of the home. Now that they are paying that loan back on a monthly basis, they may have noticed the interest rates included with the loan are costing them a lot more money than they wanted to initially spend. Even if they believe it is a situation they will be stuck dealing with for many years to come, refinancing is an option. Let your clients know about this option by sending postcards that educate them about the advantages of refinancing.

Some of these people may feel like they are never going to get ahead because the interest rates included with the loan are leaving them without any extra funds at the end of the month. Refinancing is a solution that could potentially help these individuals save big time. As a realtor, you can make sure they understand that this option is available by sending out refinance your home postcards. You do not even have to make these cards on your own. Sensdations can help you customize the way you want them to look with specific themes and graphics that you prefer.
If you may be able to help clients refinance their homes so that they may be able to get an entirely new loan that comes with much lower interest rates attached to it, you can send out these postcards to various people in the area you are servicing. Unfortunately, a lot of people do not realize it may be possible for them to get out of the financial bind by saving money each month with lower interest rates. However, you can include important details about obtaining a new loan with lower rates in those refinance your home postcards. Before you know it, you may have a bunch of new clients who are looking to come to your for help with this process.

Monday, September 12, 2016

Real Estate Recipe Postcards for the First Meal in a New Kitchen


Cooking is becoming a family-friendly activity. Gathering over a family meal is bonding; cooking it together is even better for the familial unit. It might seem odd to offer recipes to people when you’re a real estate agent, but real estate recipe postcards have proven to be a key marketing tool in an agent’s arsenal.

One way to look at it is to entice your future clients to cook in a new kitchen. By sending out recipes on marketing cards, you’re reminding potential buyers and sellers that their dream kitchen is out there, they only need to contact you to help them find it. Print out recipes that can only be made in homes you are trying to sell.

How do you do that? Take a look at the kitchens in these homes that are on the market. Do any of them have special features? What about a pizza oven or indoor grill. How about an amazing outdoor cooking space. Determine which tool in each home’s kitchen you can use, and then build real estate recipe postcards around it.

That homemade Pizza Margherita your Italian grandmother makes is perfect for a card advertising the home for the sale with the pizza oven. Baby back rib or kebab recipes will suit the cards for the house with the amazing outdoor grill. And why not use this marketing opportunity to bond with your family, too. Practice preparing new foods in your kitchen and print the successful recipes you discover.

You’ll be surprised to see how easy it is to match a recipe with a kitchen, and your potential clients will be able to visualize cooking the yummy food in the kitchen listed on the real estate advertising flyer. This is why real estate recipe postcards work so well. They are a combination of tempting two separate yet very powerful things: the visual cortex of the brain and the appetite. Bon appetite!

If you'd like to learn more about real estate recipe postcards, please go to www.sendsations.com.

Wednesday, July 6, 2016

Generating Leads With Postcards


Realtor postcards have been a go to resource across the board for years. In fact, they are still effective even in today's digital age. This method can be an excellent addition to a marketing strategy, especially for those that are just starting out in the real estate business. Getting your name out into the world is crucial at this moment. Postcard mailings from Sendsations are a great way to make contact with clients and so much more.

Above all, your real estate business needs leads in order to succeed. This means you must go out and seek sources of potential clients. While snail mail might seem like an outdated system to use, the truth is that this method is proven to be just as effective as email. Indeed, it may even be more effective, since it gives people something physical to hold on to. You can get the most out of the realtor postcard effect by by focusing on one specific area with your mailings. Sending out cards to the same people each month demonstrates the consistency and reliability of your company. It will also be a constant reminder that you are there for them any time. Sendsations has many different types of postcards available, from general greetings to more specific announcements such as just sold cards. Something like this can help keep people abreast of local real estate developments. It is also a great way to demonstrate your success. People will soon realize that you can get the same results for their property.

Generating leads and locating new clients is one of the biggest tasks that any new real estate business must take care of. It can be difficult, but luckily there are some good tools at your disposal. Realtor postcards from Sendsations area great way to maintain a strong relationship with current customers and spread the word to new ones as well. This is sure to keep people coming back every time they need to buy or sell a property.

Tuesday, April 19, 2016

Save Time With Automated Mailing Services


Selling real estate is a hectic business that requires hours of client meetings, property showings, negotiations and paper work. Somewhere between all of these responsibilities agents still have to find the time for advertising and marketing endeavors. This where real estate postcards and automated mailing services enter the picture.

Many real estate agents have discovered the effectiveness of postcard advertising. The question is how do they find the time to initiate a mailing campaign? The answer is by using an automated mailing service. Consider everything involved in a successful direct mail venture: buying the cards, choosing what information to include on the cards, designing the layout of the information, deciding whether to print the cards in house or take them to a printer, making sure your design layout is in a format that is compatible with the printer’s system, creating a mailing list, addressing the cards, applying postage and mailing the completed postcards. Now consider that it can take as long as four hours just to address and mail 250 postcards. That is four hours that could have been spent showing properties to potential buyers, and that doesn’t include the other time consuming steps involved in the process.

Trusting your real estate postcards to an automated mailing service, such as the one offered by Sendsations, drastically reduces your time commitment to the project. Choosing a service that deals exclusively in real estate is the most time saving option. These services offer pre-designed postcards from which you can choose or customize to your liking. You simply select the size of the card, the design on the card, the information you want on the card and where the cards are to be sent. The automated service takes care of the rest.

Having your real estate postcards created and distributed by an automated mailing service frees up your time allowing you to focus on meeting with clients and selling property.

Monday, February 22, 2016

Contribute to the Green Living Movement With Real Estate Postcards


Many people are taking the initiative to live greener lives. They are trying out different things as a way to conserve energy, use less water and prevent as much pollution as possible because it is better for the environment. As someone who works in the real estate industry, you can use the eco-friendly lifestyle to your advantage by sending out real estate postcards with green living tips. Most of the people living in homes or apartments like learning of new ways to conserve energy because it helps them save money too. You can offer a bit of advice while advertising for your real estate agency at the same time.

There are several cards available containing useful green living tips. Some of the tips include details on how to conserve energy by moving into a home with an open floor plan or riding a bicycle to run errands instead of driving a car. Even if it is a small contribution, those little changes people start to make will have an impact on the Earth. By sending out real estate postcards with these useful tips, you can teach people different ways to help save the planet with little to no effort. Sendsations offers these cards with plenty of tips on them, so you do not have to come up with green living ideas and information at all.

Do you want to get the attention of people who are trying to find their perfect home? If so, taking a different approach may be just what you need to gain those new clients. You can impress the people in your neighborhood by showing them how much you care about keeping the planet in good condition.

Why not contribute to the green living movement by sending out real estate postcards containing some of the most valuable green living tips? Before you know it, you will be helping people conserve energy, reduce pollution, save money and find the perfect home at the same time. If you'd like to learn more about  postcards with green living tips, please visit www.sendsations.com.

Tuesday, December 29, 2015

Let Your Postcards Do the Talking…And Selling

Succeeding in real estate requires skill, knowledge, and a lot of hard work. Many of the top realtors, however, will tell you that working smart is better than working hard. You can dominate your market by finding low-maintenance, high-impact ways to establish your brand, connect with clients and promote yourself. Postcards are a compact and easily produced way to get your brand in front of potential clients. You can make valuable connections by designing realtor postcards that work and personalizing them to fit each of your clients. Business cards are small and can be easily lost, but postcards are memorable, and they indicate a personal investment that goes above and beyond a typical business relationship.


Little gestures like this differentiate you from competitors. Postcards are particularly useful because they can be produced and sent easily, and they keep you at the forefront of your clients’ minds. There are few other tools a real estate professional can count on that require such minimal effort and investment in exchange for an impressively effective impact. Realtor postcards that work can save you time and and strengthen your professional connections. Time and connections are two of the most important aspects of a successful career in real estate, so actions like sending a postcard can promote your business and even land you a big sale if you are consistent in your efforts.


Real estate is all about building a brand, forging relationships and promoting yourself, so anything that can accomplish all of these objectives at once is a wise move. No matter where your market is or what your goals are, maintaining interaction with your clients will establish a great reputation for you, and your reputation could be the deciding factor in your next career opportunity. Make sure you are sending out realtor postcards that work by designing postcards that reflect your enthusiasm, professionalism and personality. For more information about realtor postcards that work, please visit www.sendsations.com.

Monday, November 9, 2015

Real Estate Prospecting With Post Cards: Does It Work?

When you are working as a real estate agent, the task of marketing yourself is never complete. It is something you will need to do as often as possible to stay relevant in the community, gaining as much business over your competitors as you can. There are numerous ways to market your services, but you probably did not think about real estate prospecting with post cards. Can you imagine receiving a post card with detailed information on a business delivered directly to your home each month? If you needed those services, you would probably choose that company because you have learned so much about them through the cards they sent to you throughout the year.


Not everyone in the community is planning to move, but that does not mean they will not find your services useful at some point. They may decided to refer you to someone else they know such as a family member or close friend. If you decide to invest in a 12 month campaign, they will receive one card each month. As the seasons change, these homeowners may decide they want to move. After all, you never know what situations and circumstances may occur in the lives of these different individuals.


Real estate prospecting with post cards from Sendsations may help you reach a larger audience and get even more business. When working in the real estate industry, persistence is the key to making sales. You need to let people know you are available to help them, whether they are looking to buy or sell. Even if real estate prospecting with post cards brings in a handful of extra listings each year, you will still make thousands of dollars from each one. It is a definite return on the investment you will make when purchasing these high-quality cards to have sent out to the locals in your service area.

Friday, September 11, 2015

LOL With Postcards

Wanna hear a joke? Of course you do; who wouldn’t? Sending funny postcards for real estate is a clever way to build a friendly relationship with your clients. Sendsations has a selection of cards that provide a way to connect with home buyers and sellers; you can immediately catch their attention with smart phrases while putting your name in their hands. You can send a new one each month, because you never know when someone will be ready for your services.


Animals: Just Can’t Get Enough
There’s a reason animal videos garner so many views on the Internet: they’re funny. Animal Antics cards feature animals working and relaxing, along with clever sayings that relate to real estate. You can put a smile on just about anyone’s face when they see two dogs posing for a selfie, or the quintessential cat wearing a top hat.

Funnies: Not Just on a Sunday
If your clients are a little more high-brow, consider the Cartoon Comedy Connection series. Comics are part of American culture, and most people are happy to take a moment to read one if there is the chance to laugh. The quirky cartoons on these funny post cards for real estate are clever enough to get attention; meanwhile, people can find your name and phone number right alongside it.


Real Life: We Jump at It

Placing people in the right place at the right time: that’s what the Comedy Connection line is all about. While you tell customers you can find the perfect home for them, they can get a giggle over how important it is to hire a professional. Call it service with a smile.

A person doesn’t talk with a realtor every day, so it’s important to create a rapport so they will think of you when they are ready to buy or sell. Sendsations’ funny postcards for real estate offer a way to share a laugh and a message while keeping your name in the front of their minds.

Friday, July 24, 2015

Effective Use of Refinancing Postcards

In striving to create a proper sales environment, you do not want to make individuals feel “sold.” Instead, you should strive to make your potential or current clients feel comfortable and important. As a realtor, whether it is the first or fiftieth time a client contacts you, you want to always make them feel that you welcome the interaction. A postcard is a great way to do that. There are a few effective ways to utilize refinancing postcards for realtors.


If a client has contacted you for the first time ever, you want to send a postcard. Also, if they contact you for first time in years since you helped them find their dream home, you should send a postcard. It shows that you remembered and appreciated the contact. This can help to make the recipients feel specially recognized, which will help to keep you in the forefront of their minds.


A couple other instances that refinancing postcards for realtors can be quite effective are after a home is sold and when you have not heard from them in over six months. This serves as a cordial follow up, shows consideration and helps to further the relationship. Remember, selling the home is the first step. A business minded realtor will continue to cultivate that relationship so that clients will always come back for their real estate needs. Not only does this follow up help to spur future business, but it can also create a source for or referrals. Individuals love to share their good experience with others, and if you maintain that business relationship, it will make the referral decision that much easier.


Refinancing postcards for realtors can be a great tool when utilized properly. You do not want to inundate clients with material, however you do want to make sure that they remember you. These postcards help to do just that. For a few ideas on possible postcard options, particularly customizable realtor postcards from the real estate marketing experts at Sendsations.

Wednesday, June 10, 2015

The Importance of Sending Real Estate Postcards Monthly

You want to be the Realtor that clients come to with any real estate need they may have, even if it has been months or even years since you last worked with them. It's important to remember that the relationship is never really over, so you need to stay connected to your clients. One method for doing so is to send out monthly postcards for real estate. You want these postcards to remind your clients that you are always available to them and keep you in the forefront of their minds.


Provides a Sense of Security
When you work with clients, you probably take great care to build up a solid relationship with them. This relationship shouldn't end when the sale is finalized. You will want to connect with your clients on a regular basis, so you can let them know that you are still there for them. Losing touch with your clients can mean you may lose the respect and loyalty that you had previously built. By sending monthly real estate postcards, you are maintaining that consistent contact that is needed.

Increases Your Chance of Success
People are so used to dealing with a professional and then not hearing from them until they need their services again. In real estate, this can be a huge mistake. If your clients feel like you are not interested in them, they could very well find another Realtor. However, by sending them a postcard every month, you are keeping yourself fresh in their minds. They will likely think of you first when they have a real estate need come up.



Monthly real estate postcards are a great way to stay in contact with clients and let them know that you will be there if they need you in the future. Postcards from Sendsations allow you to keep a personal connection with clients and continue to build that professional relationship even when you are not actively working with them.

Tuesday, April 28, 2015

Work on Effective Prospecting With Realtor Postcards

If you need more clients, effective prospecting with realtor postcards is something that you need to start working on. If you have not realized it, these postcards are a great way to target your audience. You can create your own mailing list based on people who have expressed an interest in your real estate services. When you have that mailing list, you know that you are sending something out to people who may want to sell or buy a home soon. Why waste time sending to people who have no interest in moving when you can make sure to send the postcards to the right people?


Sendsations will help you create the right cards so that you can consistently send them out. The last thing you should do is send them out once and then never again. Instead, you need to show these potential clients that you have not forgotten about them by sending one of the cards out to them each month. It is also a way to increase your chances of being the real estate agent they select if they just so happen to need help around the time that you send out your postcards to them.


Prospecting with realtor postcards works well if you do it correctly. After targeting your audience, make sure that you are consistent and send them out on a monthly basis. Everything that you send out should contain valuable information that the potential clients would find useful, even if they do not need your services right then and there. The postcards should also have a professional appearance to them so that they leave a good impression instead of a bad one.


When you are trying to get plenty more clients for your business, do not forget about effective prospecting with realtor postcards. It is a method that can actually work wonders for your real estate business if you stick with it and continue to be as persistent as possible.

Friday, March 20, 2015

Just Sold Realtor Postcards Save Time and Make Money

Most people don’t spend hours of every day scouring the MLS website to check the prices of recently sold homes, but that doesn’t mean they’re not interested, especially when it comes to the homes in their neighborhood. Just Sold realtor postcards are direct mail that works and is sure to be read.

Sure, you can use the copy machine at your office to run off a few hundred fliers showing all your listings. It costs next to nothing to make the copies. But do you have the time to create a compelling flier, and do you want to spend even more time going door to door, dropping something off that’s going to go straight into the recycling bin, assuming it doesn’t fly away first?

If you don’t have an in-house design team at the ready, using the resources of a trusted company that specializes in Just Sold realtor postcards and can even take care of the mailing. Direct mail, with compelling graphics, relevant information and beautiful images of recently sold homes makes a much bigger impact and is surprisingly cost effective.


Having a stack of Just Sold cards at a new client meeting is visual proof of your success in the marketplace. They let prospective sellers know that you can get the job done, give them easily accessible information about home prices in the area, and show how committed you are to your clients. It also helps them visualize their house on that Just Sold card.

Research from the National Association of Realtors shows that consistent mailing, at least twelve times a year, is three times more effective than mailings that go out fewer than eight times a year. Keep your content fresh by sending out Just Sold cards a few times per year and mix it up with other kinds of mailings, such as recipe cards or home and garden tips.

Just Sold Realtor Postcards are an essential component of a successful marketing campaign. By using ready-made templates and letting someone else do the mailing, you can focus on building your business.

Thursday, February 12, 2015

Worry-Free Postcard Marketing for Realtors

As a realtor, the amount of time you put into your business can be a defining factor of your success. With constant competition and fluctuating markets, it’s important to build your business intelligently while continuing to provide the highest level of service for your clientele. Marketing is one of the most important things you can do to build your brand and reach your customer base, but spend too much time on it and you’re likely to ignore the other aspects of your business that keep you afloat: serving your customers and moving listings. Ordering monthly real estate postcards from an online service such as Sendsations.com is an efficient way to expand your marketing strategy without the worry, time, or cost of doing it yourself.


With an online service, you can quickly design and distribute your ideal postcard marketing campaign. Most sites assign a personal account manager or customer care representative who will walk you through the steps of selecting and ordering your postcards. Once you’ve chosen the design, content, and frequency of your cards, you’ll be able to schedule delivery directly through the website. With a one-time effort, you will have set-up for the next year or more well-branded monthly real estate postcards.


The other advantage of using an online service is that you will be able to review and submit changes to your campaign whenever you want. With 24/7 access to your online account, you have the opportunity to rapidly respond to changing marketing strategies and events. Need to update your address or change the wording on a holiday card? Since you have constant access to your account, you are able to make changes on the fly.


With new digital tools, never before has traditional direct mail advertising been so easy to implement. Monthly real estate postcards are a cost-effective solution if you’re trying to market your services to a targeted audience. By using an online service to manage your mailings, you optimize resources, increase campaign flexibility, and buy yourself time that you can now devote to all the other aspects of your business.