One of the most important factors that contributes to real estate success is the amount of clients and listings that you are able to bring in. This means that marketing, while it may not seem directly related to Real Estate, is probably the second most important part of being a real estate agent next to doing a good job for your client. If you are looking for an effective way to increase your volume of clients and get more listings, read on to find out how real estate postcards can work for you.
If you want people to remember your name and your face, you will have to remind them. Doing a good job is simply not enough. While word of mouth can be a powerful advertisement, potential clients will be much more likely to contact you if they receive a high quality postcard with your essential information on it. Real estate postcards are especially effective because they can be distributed to past clients monthly with your contact information and an update. You’ll be surprised how your sales can increase by simply reminding clients once a month and reinforcing their memory. Agents have reported receiving at least one new listing per month of sending postcards, as well as the majority of their closings coming from mailing list clients who received postcards.
The human memory is fallible and doesn’t like to remember things that it doesn’t need to. Even though it is capable, anyone who has studied a language will tell you that vocabulary is impossible to learn without repeated and consistent practice. Unfortunately this means that phone numbers, email addresses, even names and faces can fade from memory if they aren’t encountered frequently. This is why real estate postcards are so effective. By providing your clients with monthly reminders, you will be more likely to receive repeat calls and listings, which means a more successful business.
