4 Innovative Ways to Market Real Estate

If your real estate marketing tactics feel stale, consider changing things up a bit. Use the power of the digital age with creative touches to tried and true methods. Here are some innovative ways to connect with current and future clients.

Virtual Tour

Enhance your real estate listings with colorful photographs and a virtual tour. Prospective buyers get an opportunity to view the home before setting foot on the premises. You save time for you and your client by using the power of video.

Postcards

Postcards let you reach a wide audience beyond your current listings. Get creative by including recipes or helpful tips and tricks on the back. Don’t forget to have a specific contact number to track the results.

Social Media

Social media isn’t only a place to stay connected with your community. Placing social media links on your real estate listings let’s buyers and clients share the listings. The home automatically gets more views.

Website

Harness the power of your website. Ideally, each page should have your contact information. Easy navigation, a call to action and a blog can all make your website more effective.

Changing up your real estate marketing can boost your results. Sendsations offers real estate postcards tailored to your brand and style. Craft one to engage the interest of the recipient, so they look for other ways to connect.

Mistakes Realtors Make When Farming

Real estate farming refers to the practice of honing in on a specific market area to create leads and then sales in the real estate market. Sounds easy enough, but many realtors make mistakes along the way. Here are a few to keep in mind and avoid, going forward.

1. Bad Timing

As in any other field, marketing in real estate can have its own hiccups. However, you want to avoid things like sending marketing pamphlets and postcards to a client you just closed with saying, “It’s a great time to sell!” Segment your marketing contacts to prevent this from happening.

2. Farming Too Large of an Area

Having a farming area that’s too large can make it more difficult to segment your marketing leads and create special campaigns for each segment. Don’t shoot arrows blindly in the dark, hoping to reach a target. Narrow down your market segment.

3. Incompatible Farm Area

It’s important to choose a farm area you are most competent in. For example, study after study reiterates millennials are now dominating the real estate market. However, if you’re not accustomed to working with millennials and don’t understand their quirks, it’s best to target the demographics you do know and understand well, as they will be easier to sell to.

Real estate farming is an important part of generating leads and sales in the real estate business, but if not done correctly, it can cost you. Avoid these three mistakes and you should see your sales improve over time.