Tips for Real Estate Farming Postcard Campaigns

Your real estate business can leap ahead of the competition with the right local marketing campaign. Planning and executing geographic farming campaigns can be a worthwhile investment of time and money. Here are some simple steps to creating an effective real estate farming campaign.

Develop a Plan

The first step you can take to create your marketing campaign is to develop a plan which can either cover a single mailing or a comprehensive campaign which you complete over time. It might be better to think long-term and create a series of postcard mailings which can make you more memorable to recipients. Your marketing campaign should consider who you are reaching and why they might want the services you offer.

Create a Theme

Effective geographic farming campaigns can attract new clients because they feel a connection with you and your business. What can benefit or interest your desired clients? Would they prefer a list comparable homes for sale or a recipe which reminds them of their childhood? Many themes can work in many areas, but some might be more attractive to certain market segments. Carrying a theme over for a longer campaign can boost your brand awareness even more.

Offer an Incentive

Who doesn’t love a gift? Offering a promotional item for listing with you or a free guide on home and garden tips to sign up for your email list can prompt recipients to contact you. Some other incentives you could offer that might appeal to recipients can include webinar invitations, open house invitations, printables like tracking sheets or calendars, or free consultations.

In each geographic farming postcard, a concise and clear call to action can lead recipients to visit your website or contact you. You should include the best ways to contact you, including a phone number, business address, website address, and social media links. If you can create an intriguing and continuous theme through multiple postcards, recipients can remember you when they want to sell their homes.

Rules for Effective Postcard Marketing

When it comes to postcard marketing, there is a right way and a wrong way to do things. While postcards are a great way to draw in new real estate clients, if you don’t follow the rules, there is a very real chance that your efforts will be fruitless. To increase the likelihood of the success of your postcard campaign, keep the following rules in mind:

Choose an Effective Design

You can spend thousands of dollars on postcards and postage, but if your design doesn’t capture your intended audience’s attention, there is the very real possibility that your postcards will end up in the trash instead of on refrigerators. A vibrant and creative design such as those offered by Sendsations will go a long way to capturing new leads and generating responses. While vibrant is good, you want to make sure that your design is not too busy or cluttered with information, as this will only confuse the potential customer. Try to use both sides of the postcard if your budget allows, and to include information that will hook their interest.

Identify Your Goals

It’s difficult to create a successful postcard marketing campaign without a goal in mind. Do you want to find new listings or sell homes you’ve already been contracted to sell? Are you just trying to generate interest in your firm and build up your clientele, or are you looking to work with first time home buyers? Your ultimate goal will dictate what type of information and imagery you put on your mailer.

Don’t Forget a CTA

One of the biggest mistakes that realtors make with both their online and offline marketing campaigns is failing to include a call-to-action. You may do everything right, including using eye-catching images and targeting the right people, but if you fail to include your contact information, all your efforts will have been for naught. Include a CTA on the front and back of your postcard to guarantee that if potential clients want to call you, they can.

Postcard marketing can be extremely effective for realtors. However, if you fail to use an effective design, don’t identify your goals and forget a CTA, you may be disappointed. To ensure the greatest success, work with a company like Sendsations.