Rules for Effective Postcard Marketing

When it comes to postcard marketing, there is a right way and a wrong way to do things. While postcards are a great way to draw in new real estate clients, if you don’t follow the rules, there is a very real chance that your efforts will be fruitless. To increase the likelihood of the success of your postcard campaign, keep the following rules in mind:

Choose an Effective Design

You can spend thousands of dollars on postcards and postage, but if your design doesn’t capture your intended audience’s attention, there is the very real possibility that your postcards will end up in the trash instead of on refrigerators. A vibrant and creative design such as those offered by Sendsations will go a long way to capturing new leads and generating responses. While vibrant is good, you want to make sure that your design is not too busy or cluttered with information, as this will only confuse the potential customer. Try to use both sides of the postcard if your budget allows, and to include information that will hook their interest.

Identify Your Goals

It’s difficult to create a successful postcard marketing campaign without a goal in mind. Do you want to find new listings or sell homes you’ve already been contracted to sell? Are you just trying to generate interest in your firm and build up your clientele, or are you looking to work with first time home buyers? Your ultimate goal will dictate what type of information and imagery you put on your mailer.

Don’t Forget a CTA

One of the biggest mistakes that realtors make with both their online and offline marketing campaigns is failing to include a call-to-action. You may do everything right, including using eye-catching images and targeting the right people, but if you fail to include your contact information, all your efforts will have been for naught. Include a CTA on the front and back of your postcard to guarantee that if potential clients want to call you, they can.

Postcard marketing can be extremely effective for realtors. However, if you fail to use an effective design, don’t identify your goals and forget a CTA, you may be disappointed. To ensure the greatest success, work with a company like Sendsations.