Your real estate business can leap ahead of the competition with the right local marketing campaign. Planning and executing geographic farming campaigns can be a worthwhile investment of time and money. Here are some simple steps to creating an effective real estate farming campaign.
Develop a Plan
The first step you can take to create your marketing campaign is to develop a plan which can either cover a single mailing or a comprehensive campaign which you complete over time. It might be better to think long-term and create a series of postcard mailings which can make you more memorable to recipients. Your marketing campaign should consider who you are reaching and why they might want the services you offer.
Create a Theme
Effective geographic farming campaigns can attract new clients because they feel a connection with you and your business. What can benefit or interest your desired clients? Would they prefer a list comparable homes for sale or a recipe which reminds them of their childhood? Many themes can work in many areas, but some might be more attractive to certain market segments. Carrying a theme over for a longer campaign can boost your brand awareness even more.
Offer an Incentive
Who doesn’t love a gift? Offering a promotional item for listing with you or a free guide on home and garden tips to sign up for your email list can prompt recipients to contact you. Some other incentives you could offer that might appeal to recipients can include webinar invitations, open house invitations, printables like tracking sheets or calendars, or free consultations.
In each geographic farming postcard, a concise and clear call to action can lead recipients to visit your website or contact you. You should include the best ways to contact you, including a phone number, business address, website address, and social media links. If you can create an intriguing and continuous theme through multiple postcards, recipients can remember you when they want to sell their homes.
No comments:
Post a Comment