Monday, September 12, 2016

Real Estate Recipe Postcards for the First Meal in a New Kitchen


Cooking is becoming a family-friendly activity. Gathering over a family meal is bonding; cooking it together is even better for the familial unit. It might seem odd to offer recipes to people when you’re a real estate agent, but real estate recipe postcards have proven to be a key marketing tool in an agent’s arsenal.

One way to look at it is to entice your future clients to cook in a new kitchen. By sending out recipes on marketing cards, you’re reminding potential buyers and sellers that their dream kitchen is out there, they only need to contact you to help them find it. Print out recipes that can only be made in homes you are trying to sell.

How do you do that? Take a look at the kitchens in these homes that are on the market. Do any of them have special features? What about a pizza oven or indoor grill. How about an amazing outdoor cooking space. Determine which tool in each home’s kitchen you can use, and then build real estate recipe postcards around it.

That homemade Pizza Margherita your Italian grandmother makes is perfect for a card advertising the home for the sale with the pizza oven. Baby back rib or kebab recipes will suit the cards for the house with the amazing outdoor grill. And why not use this marketing opportunity to bond with your family, too. Practice preparing new foods in your kitchen and print the successful recipes you discover.

You’ll be surprised to see how easy it is to match a recipe with a kitchen, and your potential clients will be able to visualize cooking the yummy food in the kitchen listed on the real estate advertising flyer. This is why real estate recipe postcards work so well. They are a combination of tempting two separate yet very powerful things: the visual cortex of the brain and the appetite. Bon appetite!

If you'd like to learn more about real estate recipe postcards, please go to www.sendsations.com.

No comments:

Post a Comment